NYU Stern MSc Student | Finance, Strategy & Management Consulting
LET'S STAY CONNECTEDFounded and scaled a registered, self-funded e-commerce business to sustained profitability without external capital, while completing full-time undergraduate studies. Redesigned Shopify product pages and Meta ad creatives through iterative A/B testing, and built a performance-tracking process to reallocate spend toward top-performing creatives.
Built financial models to quantify U.S. tariff exposure on China-manufactured goods and advised leadership on a China-to-Mexico manufacturing relocation. Ran regulatory due diligence across U.S., Chinese and Mexican jurisdictions, and presented final recommendations directly to the Board of Directors.
Benchmarked 20+ competitors and sized demand across East Asia and the Middle East to guide leadership's expansion priorities. Evaluated Shipped-by-Newegg against Fulfilled-by-Amazon through a cost-benefit analysis of logistics flows, working in Mandarin with local commercial and logistics teams.
Dutch, studying and working across three continents. Native in Dutch and English, with native spoken proficiency in Mandarin.
Earned my BBA in International Business, majoring in Finance & Control, while founding and running an e-commerce business.
Studied at Baruch College on exchange before pursuing my MSc at NYU Stern, focusing on finance, strategy, and M&A.
Worked at Newegg on cross-border market expansion and fulfillment strategy while pursuing my MSc at NYU Shanghai.
I approach problems analytically, pairing data-driven insight with commercial judgment to build practical solutions.
Breaking complex questions into clear, data-driven analysis.
Turning findings into recommendations leadership can act on.
Owning deliverables while working with diverse teams toward shared goals.
"Quote from a teammate or manager goes here."
"Quote from a teammate or manager goes here."